RepFans
Buyer guide

Category vs Brand Search

When to start with a product type and when a brand-led path is cleaner.

Start with buyer intent

Decide whether the buyer is looking for a product category, a brand direction, QC proof or a shipping answer.

Intent

Use a narrower route

Choose one product type, one platform path or one agent page instead of opening every possible result.

Route

Verify live evidence

Check current product pages, seller notes, photos, options and warehouse proof before trusting a row.

Proof

Plan before payment

Review shipping weight, package size and route limits so the real cost is not a surprise.

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